We’re going with Coors, because well, it tastes great, and it’s the silver bullet. Did I mention it’s delicious?
We’re always looking for a few other sponsors, so if you’d like to pony up some keg money, we can be friends.
A Little History on Coors
The Coors Brewing Company is the principal subsidiary of the Adolph Coors Company. In 1873, German immigrants Adolph Coors and Jacob Schueler, a successful Denver businessman, established a brewery in Golden, Colorado. Coors invested $2,000 in the operation, to Schueler’s investment of $18,000. In 1880, Coors bought out his partner in “The Golden Brewery”. His pale lager, nicknamed the “Banquet Beer” or “Premiums” and is now known as “Coors Banquet” once again after being dubbed “Coors Original” for many years. It is said to take its flavor from the pure water of the Rocky Mountains. Coors’ company survived the prohibition era in America by diversifying into manufacture of other products including malted milk and ceramics. The Coors Ceramics business was later spun off as CoorsTek.
According to the Coors website, in 1959, Coors became the first American brewer to vin an all-aluminum two-piece beverage can. In the early 1970s, Coors replaced the common “pull tab” opener on its aluminum cans with a new two-hole top, one large hole for drinking and one small hole for venting. All one had to do was simply push down on the perforated “lids” to open them. Also, Coors had a “wide-mouth” quart bottle with the opening approximately three times the width of a conventional quart bottle.
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